Bent Kofoed, Kreston International’s European Regional Secretary, presents MHM’s Rich Howard with the International Marketing Award for CBIZ and MHM.
CBIZ (and associated national CPA firm Mayer Hoffman McCann P.C.) was a two-time winner at the 42nd Annual Kreston International World Conference held in Vancouver, Canada in September — taking home top honors for outstanding client service and marketing excellence. CBIZ and MHM are members of Kreston International, a global network of accounting firms with over 700 offices in 105 countries to meet clients’ international needs.
CBIZ MHM Philadelphia shares the 2013 Kreston International Outstanding Client Service Award with Reeves of London, England, for a joint effort with an international client. “The CBIZ and MHM engagement teams worked seamlessly with the Reeves team as one firm.” explains Rich Howard, West Region Attest Practice Leader for Mayer Hoffman McCann. “The offices from both sides of the Atlantic also met frequently with the client to work cohesively as one team.”
The International Marketing Award was presented for using social media strategy to build “relationships with decision-makers and demonstrating its expertise/thought leadership on social media sites,” says Rich, who has been deeply involved in the Kreston International relationship since it started in 2005. He was on hand to accept this marketing award for his colleagues in September.
“The core of CBIZ’s social media strategy is first, to define the social media properties that fit our business model,” says CBIZ Chief Marketing Officer, Mark Waxman. “That means focusing on the social properties on which business decision makers spend their time, and focusing on the activities that are related to the way we develop business. Secondly, we have committed to empowering our people to use the tools by providing training and resources.”
Amanda Markos, CBIZ National Social Media Marketing Manager adds that “CBIZ and Mayer Hoffman McCann P.C. have both anecdotal and quantifiable results — in addition to huge increases in awareness and visibility, we have tracked literally millions of dollars in new revenue from social media sources.”
All of CBIZ and MHM can take pride in the Kreston International awards, Rich believes. “The awards center around activities that promote international business development, collaboration among member firms, and the delivery of high quality services. They also recognize those firms that are contributing to Kreston’s success as well as their own. Kreston’s tagline is, ‘People do business with people they know, like and trust,’ and the awards seek to promote and reinforce this notion across the worldwide organization.”